Privacy Policy

1. Introduction

With the following information, we would like to give you as a “data subject” an overview of the processing of your personal data by us and your rights under the data protection laws. In principle, it is possible to use our website without entering personal data. However, if you want to use special services of our enterprise via our website, processing of personal data could become necessary. If the processing of personal data is necessary and there is no legal basis for such processing, we will obtain your consent.
The processing of personal data, such as your name, address or e-mail address, is always in line with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to GOhiring GmbH. By means of this data protection declaration, we would like to inform you about the scope and purpose of the personal data collected and processed by us.
As the controller, we have implemented numerous technical and organisational measures to ensure the most complete protection possible for the personal data processed via this website. Nevertheless, internet-based data transmissions can always have security vulnerabilities, so that absolute protection cannot be guaranteed. For this reason, you are also free to transmit personal data to us by alternative means, for example by telephone or by post.

2. Controller

The controller within the meaning of the GDPR is:
GOhiring GmbH
Friedelstraße 40, 12047 Berlin, Germany
Phone: +49 (0)30 2201 271 73
E-mail: privacy@gohiring.com
represented by its Managing Director Mr Florian Behn

3. Data protection officer

You can reach the data protection officer as follows:
Katja Kühne
Phone: 030 – 2201271 61
E-mail: privacy@gohiring.com
You can contact our data protection officer directly at any time with all questions and suggestions regarding data protection.

4. Definitions

The privacy policy is based on the terms used in the General Data Protection Regulation (GDPR). Our privacy policy should be easy to read and understand for the public as well as for our customers and business partners. To ensure this, we would like to explain the terms used in advance.

We use the following terms, among others, in this privacy policy:

  1. Personal data
    Personal data means any information relating to an identified or identifiable natural person; an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.
  2. Data subject
    Data subject is any identified or identifiable natural person whose personal data is processed by the controller (our company).
  3. Processing
    Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.
  4. Restriction of processing
    Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.
  5. Profiling
    Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location or movements.
  6. Pseudonymisation
    Pseudonymisation means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organisational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.
  7. Processor 

Processor means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.

  1. Recipient
    A recipient is a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing.
  2. Third party
    party means is a natural or legal person, public authority, agency or body other than the data subject, controller, processor and persons who, under the direct authority of the controller or processor, are authorised to process personal data.
  3. Consent
    Consent is any freely given, specific, informed and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

5. Legal basis of the processing

Art. 6 (1) lit. a GDPR serves our company as the legal basis for processing operations in which we obtain consent for a specific processing purpose.

If the processing of personal data is necessary for the performance of a contract to which you are a party, as is the case, for example, with processing operations that are necessary for the delivery of goods or the provision of service, the processing is based on Art. 6 (1) lit. b GDPR. The same applies to processing operations that are necessary for the implementation of pre-contractual measures, for example in the case of enquiries about our products or services.

If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfilment of tax obligations, the processing is based on Art. 6 (1) lit. c GDPR.

In rare cases, the processing of personal data might be necessary to protect the vital interests of the data subject or another natural person. This would be the case, for example, if a visitor were to be injured on our premises and as a result his or her name, age, health insurance details or other vital information had to be passed on to a doctor, hospital or other third party. In this case, the processing would be based on Art. 6 para. 1 lit. d GDPR.

Ultimately, processing operations could be based on Art. 6 (1) lit. f GDPR. Processing operations which are not covered by any of the aforementioned legal bases are based on this legal basis if the processing is necessary for the protection of a legitimate interest of our company or a third party, provided that the interests, fundamental rights and freedoms of the data subject are not overridden. Such processing operations are permitted to us in particular because they were specifically mentioned by the European legislator. In this respect, it took the view that a legitimate interest could be assumed if you are a customer of our company (recital 47, sentence 2 of the GDPR).

6 Technology

6.1 Hosting

Our websites are hosted by the German service provider RAIDBOXES GmbH, Hafenstraße 32, 48153 Münster, Germany.

6.2 SSL/TLS encryption

Our websites use SSL or TLS encryption to ensure the security of data processing and to protect the transmission of confidential content, such as orders, login data or contact enquiries that you send to us as the operator. You can recognise an encrypted connection by the fact that there is a “https://” instead of a “http://” in the address line of the browser and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

6.3 Data collection when visiting the website

When you use our website for information purposes only, i.e. if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to our hosting server (in so-called “server log files”).

Our website is hosted by the German service provider RAIDBOXES GmbH, Hafenstraße 32, 48153 Münster, Germany. Our website collects a series of general data and information each time you or an automated system access a page. This general data and information are stored in the server’s log files. The following can be recorded

  1. browser types and versions used,
  2. the operating system used by the accessing system,
  3. the website from which an accessing system arrives at our website (so-called referrer),
  4. the sub-websites that are accessed via an accessing system on our website,
  5. the date and time of access to the website,
  6. an abbreviated internet protocol (IP) address,
  7. the internet service provider of the accessing system,
  8. the click behaviour on our website.

When using this general data and information, we do not draw any conclusions about your person. Rather, this information is required in order to

  1. deliver the contents of our website correctly,
  2. optimise the content of our website and the advertising for it,
  3. ensure the permanent operability of our IT systems and the technology of our website, and
  4. provide law enforcement authorities with the information necessary for prosecution in the event of a cyber-attack.

Therefore, the data and information collected will be used by us for statistical purposes and for the purpose of increasing the data protection and data security of our enterprise so as to ensure an optimal level of protection for the personal data we process. The data of the server log files are stored separately from any personal data provided by a data subject.

The legal basis for data processing is Art. 6 (1) lit. f GDPR. Our legitimate interest follows from the data collection purposes listed above.

7. Disclosure of data to third parties

Your personal data will not be transferred to third parties for purposes other than those listed below.

We will only share your personal information with third parties if

  1. you have given your consent to this in accordance with Art. 6 (1) lit. a GDPR,
  2. the disclosure is permissible in accordance with Art. 6 (1) lit. f GDPR to protect our legitimate interests and there is no reason to assume that you have an overriding interest worthy of protection in the non-disclosure of your data,
  3. there is a legal obligation for the disclosure pursuant to Art. 6 (1) lit. c GDPR, as well as
  4. it is legally permissible and necessary according to Art. 6 (1) lit. b GDPR for the processing of contractual relationships with you.

8 Cookies

8.1 General information about cookies

We use cookies on our website. These are small files that are automatically created by your browser and stored on your IT system (laptop, tablet, smartphone or similar) when you visit our website. Cookies do not cause any damage to your end device and do not contain any viruses, Trojans or other malware.

Information is stored in the cookie that arises in connection with the specific end device used. However, this does not mean that we gain direct knowledge of your identity.

The use of cookies serves on the one hand, to make the use of our offer more pleasant for you. We use so-called session cookies to recognise that you have already visited individual pages of our website. These are automatically deleted after you leave our site.

In addition, we also use temporary cookies to optimise user-friendliness, which are stored on your end device for a certain fixed period of time. If you visit our site again to use our services, it is automatically recognised that you have already been with us and which entries and settings you have made so that you do not have to enter them again.

On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimising our offer for you. These cookies enable us to automatically recognise that you have already been to our site when you visit it again. Most browsers accept cookies automatically. However, you can configure your browser in such a way that no cookies are stored on your device or a message always appears before a new cookie is created. However, the complete deactivation of cookies may mean that you cannot use all the functions of our website.

The use of such cookies, which are absolutely necessary for the operation of our website and the provision of services, is based on Art. 6 (1) lit. b or f GDPR. Our legitimate interest is to ensure the functioning of our websites and their optimal usability.

The use of all non-essential cookies is exclusively based on a declaration of consent that you can provide at the beginning of the use of our website. The legal basis for the use of these cookies is Art. 6 (1) lit. a GDPR. Details on the individual cookies in use can be found in the following explanations in our data protection declaration.

 

8.2. Borlabs

This website uses Borlabs Cookie, which sets a technically necessary cookie (borlabs-cookie) to store your cookie consents. Borlabs cookie does not process any personal data.The borlabs-cookie cookie stores your consents that you gave when you entered the website. If you wish to revoke these consents, simply delete the cookie in your browser. When you re-enter/reload the website, you will be asked again for your cookie consent.

9 Contents of our website

9.1 Contact / Contact form

Personal data is collected when contacting us (e.g., via contact form or e-mail). Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of answering your request or for contacting you and the associated technical administration. The legal basis for processing the data is our legitimate interest in responding to your request in accordance with Art. 6 (1) lit. f GDPR. If your contact aims at the conclusion of a contract, the additional legal basis for the processing is Art. 6 (1) lit. b GDPR. Your data will be deleted after final processing of your enquiry; this is the case if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and if there are no statutory retention obligations to the contrary. We also store your data for a longer period if you give us your consent in accordance with Art. 6 (1) lit. a GDPR. You can revoke this consent at any time with effect for the future.

10 Newsletter

10.1 Newsletter for existing customers

If you have provided us with your e-mail address when purchasing goods or services, we reserve the right to regularly send you e-mail offers for similar products or services to those you have already purchased. In accordance with Section 7 (3) of the German Unfair Competition Act, we do not need to obtain your separate consent for this. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Art. 6 (1) lit. f GDPR. If you have initially objected to the use of your e-mail address for this purpose, we will not send you any e-mails. You are entitled to object to the use of your e-mail address for the aforementioned advertising purpose at any time with effect for the future by notifying us. This will only incur transmission costs for you according to the basic rates. After receipt of your objection, the use of your e-mail address for advertising purposes will cease immediately.

10.2 Newsletter tracking

Our newsletters contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in such emails that are sent in HTML format to enable log file recording and log file analysis. This allows a statistical evaluation of the success or failure of online marketing campaigns. By means of the embedded tracking pixel, the company can see whether and when an email has been opened by you and which links in the email have been called up by you.

Such personal data collected via the tracking pixels contained in the newsletters are stored and analysed by us in order to optimise the newsletter and to better adapt the content of future newsletters to your interests. This personal data will not be passed on to third parties. After your withdrawal this personal data will be deleted by us. We automatically interpret a cancellation of the receipt of the newsletter as a withdrawal. 

Such an evaluation is carried out in particular in accordance with Art. 6 (1) lit.f GDPR on the basis of our legitimate interests in the insertion of personalised advertising, market research and/or needs-based design of our website.

10.3 Mailjet

This website uses Mailjet to send newsletters. The provider is Mailjet SAS, 13-13 bis, Rue de l’Aubrac – 75012 Paris, France. Mailjet is a service that organises and analyses the sending of newsletters. The data you enter for the purpose of receiving newsletters (e.g., e-mail address) is stored on Mailjet’s servers in the EU.

Our newsletters sent with Mailjet allow us to analyse the behaviour of the newsletter recipients. Among other things, we can analyse how many recipients have opened the newsletter message and how often which link in the newsletter was clicked. With the help of so-called conversion tracking, it can also be analysed whether a predefined action (e.g., purchase of a product on our website) has taken place after clicking on the link in the newsletter. For more information on data analysis by Mailjet Newsletter, please visit: https://www.mailjet.de/funktion/tracking-tools/.

Mailjet also allows us to divide the newsletter recipients according to different categories (so called “segmentation”). In doing so, the newsletter recipients can be subdivided according to the data provided during registration. In this way, the newsletters can be better adapted to the respective target groups. In this respect, the data processing is carried out solely on the basis of our legitimate interest in personalised direct advertising in accordance with Art. 6 (1) lit. f GDPR.

For detailed information on the functions of Mailjet, please refer to the following link: https://www.mailjet.de/funktion/

If you do not want any analysis by Mailjet, you must unsubscribe from the newsletter. For this purpose, we provide a corresponding link in every newsletter message. You can also unsubscribe directly on the website.

The data you provide us with for the purpose of receiving the newsletter will be stored by us until you unsubscribe from the newsletter and will be deleted from our servers as well as from the servers of Mailjet after you unsubscribe from the newsletter. Data stored by us for other purposes (e.g. e-mail addresses for login) remain unaffected by this.

For more information, please refer to Mailjet’s “Security and Privacy” information at https://www.mailjet.de/sicherheit-datenschutz/ and Mailjet’s Privacy Policy at https://www.mailjet.de/privacy-policy/.

We have concluded a data processing agreement pursuant Art. 28 GDPR with Mailjet.

10.4 HubSpot

We use functions of the content management system (CMS) Hubspot of Hubspot Inc, 2nd Floor, 25 First Street, Cambridge, MA 02141, USA. This includes, in particular, contact management and the provision of contact forms and downloads.

When using HubSpot, personal data of the users may be evaluated. In particular, this involves information on the use of our website (especially which pages were visited and which elements were clicked on) as well as data on displayed advertisements (especially which advertisements were displayed and whether the user clicked on them).

The legal basis for the processing is your consent in accordance with Art. 6 (1) lit. a GDPR. You can revoke your consent at any time with effect for the future. 

We have concluded an data processing agreement pursuant Art. 28 GDPR with HubSpot. Part of the agreement with Hubspot are so-called EU standard contractual clauses (Art. 46 (2) lit. c GDPR). These are to be classified as an appropriate guarantee for the protection of the transfer and processing of personal data outside the EU.

11 Google Services

11.1 Google Analytics

On our websites, we use Google Analytics, a web analytics service provided by Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin Ireland; (hereinafter “Google”). In this context, pseudonymised usage profiles are created and cookies are used. The information generated by the cookie about your use of this website, such as

  1. Browser type/version,
  2. Operating system used,
  3. Referrer URL (the previously visited page),
  4. Host name of the accessing computer (IP address),
  5. Time of the server request,

are transmitted to a Google server and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services associated with the use of the website and the internet for the purposes of market research and demand-oriented design of these internet pages. This information may also be transferred to third parties if this is required by law or if third parties process this data on our behalf. Under no circumstances will your IP address be merged with other Google data. The IP addresses are anonymised so that an allocation is not possible (so-called “IP masking”).

Within the scope of processing by Google Analytics, data may be transmitted to the USA. The security of the transfer is ensured by the conclusion of so-called standard contractual clauses in accordance with Art. 46 (2) lit c GDPR, which guarantee that the processing of personal data in the USA is also subject to a level of security that corresponds to that of the GDPR.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website.

The legal basis for this data processing is Art. 6 (1) lit. a GDPR, if you have given your consent at the beginning of the website use. If you do not agree to the data processing within the scope of Google Analytics, you can refuse your consent or revoke it at any time with effect for the future.

You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de).

As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent the collection of data by Google Analytics by clicking on the following link: Deactivate Google Analytics

An opt-out cookie is set that prevents the future collection of your data when visiting this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found in the Google Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).

11.2 Google Remarketing

On this website we use the Google service “Google Remarketing”. The operator of this service is Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, Ireland.

The purpose of this service is the interest-based display of advertisements for our website users. This requires the performance of an analysis of website usage, which is carried out using cookies. The cookies store anonymised or pseudonymised data relating to the use of the website. If you visit other websites that also use these services, you will be presented with advertisements that correspond to your previous interests.

The following data is collected and processed:

  1. Pages visited,
  2. Host name of the accessing computer (IP address),
  3. Duration of visit,
  4. Other information on the use of websites,
  5. Content the user is interested in.

The legal basis for the processing is your consent pursuant to Art. 6 (1) lit. a GDPR, which you gave at the beginning of using our website. If you do not agree to the data processing within the scope of Google Remarketing, you can refuse your consent or revoke it at any time with effect for the future.

The personal data shall be kept for as long as necessary to fulfil the purpose of the processing. After the purpose of processing has ceased to apply, the data shall be deleted.

Within the scope of processing by Google Remarketing, data may be transmitted to the USA. The security of the transfer is ensured by the conclusion of so-called standard contractual clauses in accordance with Art. 46 (2) lit c GDPR, which guarantee that the processing of personal data in the USA is also subject to a level of security that corresponds to that of the GDPR.

11.3 Google Ads

On this website we use the Google service “Google Ads”. The operator of this service is Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, Ireland. The purpose of this service is to enable us to track what has happened after you have clicked on one of our ads. Cookies are set for this purpose, which have a limited validity.

The following data is collected and processed with the help of Google Ads:

  1. Cookie ID,
  2. Pages visited,
  3. Host name of the accessing computer (IP address),
  4. Duration of the website visit,
  5. Website usage data,
  6. content that the user is interested in,
  7. Ad clicked on,
  8. Cookie information,
  9. Referrer URL (the previously visited page),
  10. Browser language,
  11. Browser type.

The legal basis for the processing is your consent pursuant to Art. 6 (1) lit. a GDPR, which you gave at the beginning of using our website. If you do not agree to the described data processing, you can refuse your consent or revoke it at any time with effect for the future.

The personal data shall be kept for as long as necessary to fulfil the purpose of the processing. After the purpose of processing has ceased to apply, the data shall be deleted.

Within the scope of processing by Google Ads, data may be transmitted to the USA. The security of the transfer is ensured by the conclusion of so-called standard contractual clauses in accordance with Art. 46 (2) lit c GDPR, which guarantee that the processing of personal data in the USA is also subject to a level of security that corresponds to that of the GDPR.

12 Plugins and other services

12.1 Google Fonts

External fonts, Google Fonts, are used on these internet pages. Google Fonts is a service of Google Inc (“Google”). The integration of these web fonts takes place via a server call, usually a Google server in the USA. This transmits to the server which of our Internet pages you have visited. The IP address of the browser of the end device of the visitor to these Internet pages is also stored by Google. You can find more information in Google’s privacy policy, which you can access here:
https://policies.google.com/privacy?hl=de

The use of Google Fonts is carried out on the basis of Art. 6 (1) lit. f GDPR. With the components used, we want to ensure a needs-based design and the ongoing optimisation of our website. These interests are to be regarded as legitimate within the meaning of the aforementioned provision.

12.2 Google Tag Manager

This website uses Google Tag Manager, a cookie-free domain that does not collect any personal data. Through this tool, “website tags” (i.e. keywords that are integrated into HTML elements) can be implemented and managed via an interface. By using the Google Tag Manager, we can automatically track which button, link or personalised image you have actively clicked on and can then record which contents of our website are of particular interest to you. The tool also triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If you have deactivated Google Tag Manager at domain or cookie level, this deactivation will remain in effect for all tracking tags implemented with Google Tag Manager. The use of Google Tag Manager is in the interest of a comfortable and simple use of our website. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR.

12.3 YouTube 

This website uses the provider YouTube for the integration of videos. YouTube is operated by YouTube LLC with headquarters at 901 Cherry Avenue, San Bruno, CA 94066, USA. YouTube is represented by Google Inc. with headquarters at 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

When you call up the subpages of our website that are equipped with a YouTube plugin, a connection is established to the YouTube servers and the plugin is displayed. This transmits to the YouTube server which of our sub-pages you have visited. If you are logged in as a YouTube member, YouTube assigns this information to your personal user account. When using the plugin, such as clicking on the start button of a video, this information is also assigned to your user account. Further information on data processing and notes on data protection by YouTube (Google) can be found at http://www.google.de/intl/de/policies/privacy/. If the Do-Not-Track feature is activated in the browser, no external YouTube content will be loaded without your consent, but only the reference to this option (play button) will be displayed.

The legal basis for the use of this service is Art. 6 (1) lit. f GDPR – legitimate interest. Our legitimate interest in using this service is to embed our own videos on our website.

12.4 Zendesk

On this website we use the Customer Relationship Management (CRM) service of the company Zendesk Inc, 989 Market Street #300, San Francisco, CA 94102, USA.

The legal basis for the use of this service is Art. 6 (1) lit. f GDPR – legitimate interest. Our legitimate interest in using this service is to be able to answer user queries quickly and efficiently.

Zendesk only uses your data to forward your enquiries to us. It will not be passed on to third parties.

To use Zendesk, you must provide at least a correct email address. The service can also be used pseudonymously. In the course of processing service requests, it may be necessary to collect further data (e.g. first name, last name, address, etc.).

The use of Zendesk is optional. If you do not consent to Zendesk collecting your data, we offer alternative ways to contact us to submit service requests by phone or post.

For more information, please see Zendesk’s privacy policy: https://www.zendesk.de/company/customers-partners/privacy-policy/.

12.5 Zapier

For the integration of different databases and tools we use Zapier, a service of Zapier Inc, 548 Market St #62411, San Francisco, California 94104, USA.

In the process, data is transferred to Zapier servers in the USA. Zapier has included standard contractual clauses (SCC), as required by Article 26(2) of Directive 95/46/EC, in the order processing agreement to allow for the transfer of personal data from the EU and EEA to Zapier sites outside the EU and EEA. You can find the standard contractual clauses in place with Zapier:

https://cdn.zapier.com/storage/files/46ac3128100f09a5eeda6ceb7bdb61aa.pdf.

Zapier is used in the interest of the comprehensive use and optimisation of our various tools. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. f GDPR.

12.6 LinkedIn Insight Tags

We use the LinkedIn Insight Tag for this website. The LinkedIn Insight Tag creates a LinkedIn browser cookie which collects the following data: IP address, timestamp, page activity, LinkedIn demographic data if the user is an active LinkedIn member.

With the help of this technology, we can create reports on the performance of our advertisements as well as information on website interaction. For this purpose, the LinkedIn Insight tag is embedded on this website, which establishes a connection to the LinkedIn server if you visit this website and are logged into your LinkedIn account at the same time.

We process their data to evaluate campaigns and collect information about website visitors who may have reached us through our campaigns on LinkedIn.

We process your data because you have consented to this or we have a legitimate interest in processing the data, Art. 6 (1) lit. a. and f GDPR. Our legitimate interest is to determine the reach of our advertisements and to analyse user behaviour on our websites.

We store your data as long as we need it for the respective purpose (campaign evaluation) or you have not objected to the storage of your data or revoked your consent.

The collected data is encrypted. You can find more information here. Here you can find the LinkedIn privacy policy, as well as the LinkedIn opt-out.

12.7 Facebook Pixel

On our website, we use the so-called “Facebook pixel” of the company “Facebook” (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland). The Facebook pixel allows us to classify visitors to our website into specific target groups in order to display appropriate advertising (“ads”) to you on Facebook. The data collected (e.g. IP addresses, information on the web browser, the location of the website, buttons clicked, pixel IDs if applicable and other characteristics) are not visible to us ourselves, but can only be used in the context of displaying certain advertisements. So-called cookies are also set as part of the use of the Facebook pixel code.

In order to exchange the respective data, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the scope and further use of the data collected by Facebook through the use of this tool and therefore inform you according to our state of knowledge: Through the integration of Facebook Custom Audiences, Facebook receives the information that you have called up the corresponding web page of our website or clicked on an advertisement from us. If you are registered with a “Facebook” service, “Facebook” can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, it is possible that the provider may obtain and store your IP address and other identifying features.

You can find out how the Facebook pixel is used for advertising campaigns at https://www.facebook.com/business/learn/facebook-ads-pixel.

More information on Facebook’s data policy can be found at https://www.facebook.com/policy.php.

For further information on data processing by Facebook, please visit https://www.facebook.com/about/privacy.

We use these functions in order to provide you with advertising offers that correspond to your interests.

The legal basis for the processing is your consent pursuant to Art. 6 (1) lit. a GDPR, which you gave at the beginning of using our website. If you do not agree to the described data processing, you can refuse your consent or revoke it at any time with effect for the future.

We store your data as long as we need it for the respective purpose (display of interest-based advertising) or you have not objected to the storage of your data or revoked your consent.

You can change your Facebook ad settings at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen if you are logged into Facebook. Furthermore, you can set cookies in your individual browser settings.

Insofar as data is transferred from Facebook to the USA, Facebook is obliged to comply with an adequate level of data protection through the use of EU standard contractual clauses.

12.8 Microsoft Advertising

We use Microsoft Advertising (also known as “Bing Ads”). Microsoft Advertising is an online advertising program of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Microsoft Advertising enables us to display advertisements in the Bing search engine or on third-party websites when the user enters certain search terms (keyword targeting). Furthermore, targeted advertisements can be played on the basis of user data available at Microsoft (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by analysing, for example, which search terms have led to the display of our advertisements and how many advertisements have led to corresponding clicks.

The legal basis for the processing is your consent pursuant to Art. 6 (1) lit. a GDPR, which you gave at the beginning of using our website. If you do not agree to the described data processing, you can refuse your consent or revoke it at any time with effect for the future.

For more information about Microsoft Advertising, please see Microsoft’s privacy policy: https://privacy.microsoft.com/de-de/privacystatement.

The personal data shall be kept for as long as necessary to fulfil the purpose of the processing. After the purpose of processing has ceased to apply, the data shall be deleted.

In the course of processing, data may be transferred to the USA to Microsoft Inc. The security of the transfer is ensured by the conclusion of so-called standard contractual clauses in accordance with Art. 46 (2) lit c GDPR, which guarantee that the processing of personal data in the USA is also subject to a level of security that corresponds to that of the GDPR. 

12.9. Sales Viewer

This website uses SalesViewer® technology from SalesViewer® GmbH on the basis of the website operator’s legitimate interests (Section 6 paragraph 1 lit.f GDPR) in order to collect and save data on marketing, market research and optimisation purposes.

In order to do this, a javascript based code, which serves to capture company-related data and according website usage. The data captured using this technology are encrypted in a non-retrievable one-way function (so-called hashing). The data is immediately pseudonymised and is not used to identify website visitors personally.

The data stored by Salesviewer will be deleted as soon as they are no longer required for their intended purpose and there are no legal obligations to retain them.

The data recording and storage can be repealed at any time with immediate effect for the future, by clicking on https://www.salesviewer.com/opt-out in order to prevent SalesViewer® from recording your data. In this case, an opt-out cookie for this website is saved on your device. If you delete the cookies in the browser, you will need to click on this link again.

13. Web demo and webinars

We use the HubSpot service to provide the following online forms. For this purpose, we forward your data to HubSpot, which processes the data exclusively on our behalf. See data protection declaration for “HubSpot”.

13.1 Web demo for potential customers and interested parties

If you request an appointment for a web demo, we will use your data for the purpose of advertising via email and telephone regarding our products and services. The legal basis for data processing is Art. 6 (1) lit. a GDPR – consent. The collection, processing or use of personal data is based on your consent and can be revoked at any time. An informal communication by e-mail to us is sufficient for this purpose.

13.2 Webinars

If you register for a webinar, we will use your data for the purpose of advertising our products and services by e-mail and telephone. The legal basis for the data processing is Art. 6 (1) lit. a GDPR – consent. The collection, processing or use of personal data is based on your consent and can be revoked at any time. An informal communication by e-mail to us is sufficient for this purpose.

13.2.1 GoToWebinar

We use the GoToWebinar software of LogMeIn Ireland Limited, The Reflector 10 Hanover Quay, Dublin 2, D02R573, Ireland (hereinafter “LogMeIn”) to conduct our webinars. When you participate in one of our webinars via GoToWebinar, the following personal data is processed:

– Metadata

When you participate in one of our webinars via GoToWebinar, so-called metadata is processed. This involves the following categories of data: Topic, description (optional), participant IP address, device/hardware information, location, language settings, operating system. For technical reasons, this data must necessarily be processed with regard to the respective webinar.

– Dialling in with the telephone

When dialling in by telephone, details of the incoming and outgoing call number as well as the start and end time are processed. If necessary, further connection data such as the IP address may be stored in the case of the use of Voice-over-IP (VOIP). For technical reasons, this data must also be processed with regard to the respective webinar.

– Text data processing

If you use a chat, question or survey function as part of your participation in one of our events, this content data will be processed for the purposes of communication within the webinar.

– Audio and video data processing

If you participate in our webinars with verbal contributions and / or use the video function to enable a visual transmission of your image, this personal data will be processed for the purposes of communication within the webinar. It is up to you to use these functions. Only if you activate the microphone or the camera of your device can the aforementioned data processing take place.

The aforementioned data processing is carried out on the basis of Art. 6 (1) lit. b GDPR, insofar as the participation of the data subject is based on a contractual relationship with us. If there is no contractual relationship, the aforementioned data processing is carried out on the basis of our legitimate interest in the effective implementation of our webinars in accordance with Art. 6 (1) lit. f GDPR.

The recipient of your data in the aforementioned context is the software provider LogMeIn, which provides the GoToWebinar software. This company processes the data on our behalf. We have therefore concluded an data processing agreement with LogMeIn in accordance with Art. 28 GDPR. LogMeIn is based in the USA and thus in a so-called third country. Compliance with an adequate level of protection within the meaning of Art. 44 GDPR is guaranteed by LogMeIn through the use of the so-called EU standard contractual clauses as part of the data processing agreement.

If you participate in our event with spoken contributions and / or use the video function, the other participants of the event will hear your contributions or see your image. Accordingly, the other event participants are also recipients of your data.

14 Your rights as a data subject

14.1 Right to confirmation

You have the right to request confirmation from us as to whether personal data relating to you is being processed.

14.2 Right of access Art. 15 GDPR

You have the right to receive free information from us at any time about the personal data stored about you, as well as a copy of this data.

14.3 Right of rectification Art. 16 GDPR

You have the right to request the rectification of inaccurate personal data concerning you. Furthermore, the data subject has the right to request the completion of incomplete personal data, taking into account the purposes of the processing.

14.4 Deletion Art. 17 GDPR

You have the right to request that we delete the personal data concerning you without delay, provided that one of the grounds provided for by law applies and insofar as the processing is not necessary.

14.5 Restriction of processing Art. 18 GDPR

You have the right to demand that we restrict processing if one of the legal requirements is met.

14.6 Data portability Art. 20 GDPR

You have the right to receive the personal data concerning you, which has been provided to us by you, in a structured, common and machine-readable format. You also have the right to transfer this data to another controller without hindrance from us to whom the personal data has been provided, provided that the processing is based on consent pursuant to Art. 6 (1) lit. a GDPR or Art. 9 (2) lit. a GDPR or on a contract pursuant to Art. 6 (1) lit. b GDPR and the processing is carried out with the aid of automated procedures, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in us.

Furthermore, when exercising your right to data portability in accordance with Art. 20 (1) GDPR, you have the right to have the personal data transferred directly from one controller to another controller, insofar as this is technically feasible and provided that this does not adversely affect the rights and freedoms of other individuals.

14.7 Objection Art. 21 GDPR

You have the right to object at any time, on grounds relating to your particular situation, to the processing of personal data relating to you which is carried out on the basis of Art. 6 (1) lit. e (data processing in the public interest) or lit. f (data processing on the basis of a balance of interests) of the GDPR.

This also applies to profiling based on these provisions within the meaning of Art. 4 No. 4 GDPR.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the assertion, exercise or defence of legal claims.

In individual cases, we process personal data to carry out direct advertising. You may object to the processing of personal data for the purpose of such advertising at any time. This also applies to profiling, insofar as it relates to such direct advertising. If you object to us processing your personal data for direct marketing purposes, we will no longer process the personal data for these purposes.

In addition, you have the right to object, on grounds relating to your situation, to the processing of personal data concerning you which is carried out by us for scientific or historical research purposes or for statistical purposes pursuant to Art. 89 (1) GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.

You are free to exercise your right to object in relation to the use of information society services, notwithstanding Directive 2002/58/EC, by means of automated procedures using technical specifications.

14.8 Revocation of consent under data protection law

You have the right to revoke consent to the processing of personal data at any time with effect for the future.

14.9 Complaint to a supervisory authority

You have the right to complain about our processing of personal data to a supervisory authority responsible for data protection.

15 Routine storage, deletion and blocking of personal data

We process and store your personal data only for the period of time necessary to achieve the purpose of storage or if this has been provided for by the legal provisions to which our company is subject.

If the purpose of storage no longer applies or if a storage period expires, the personal data will be routinely blocked or deleted in accordance with the statutory provisions.

16 Duration of the storage of personal data

The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of the period, the corresponding data is routinely deleted if it is no longer required for the fulfilment or initiation of the contract. 

17 Up-to-dateness and amendment of the privacy policy

This privacy policy is currently valid and has the status March 2022.

Due to the further development of our websites and offers or due to changed legal or official requirements, it may become necessary to change this data protection declaration.